Industry News | October 22, 2007

Free Taco Promotion at Taco Bell

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During the 2007 Major League Baseball World Series you can count on two things: one team will be crowned World Series Champions and all Major League Baseball players will have the opportunity to steal millions of tacos for America.

Taco Bell is giving MLB players the signal to "Steal A Base, Steal A Taco." If any player, from either team, steals a base during any game of the 2007 MLB World Series, everyone in the U.S. will have the opportunity to enjoy one free Beef Crunchy Taco from Taco Bell.

"The World Series is one of the biggest moments in baseball, so it's only fitting we serve up the biggest Taco Bell giveaway ever," says David Ovens, chief marketing officer, Taco Bell Corp. "No matter which team you root for, everybody will be a winner during this World Series. It's our way of being an official fan of Major League Baseball."

"Steal A Base, Steal A Taco" is the latest "Think Outside the Bun" promotion Taco Bell has launched in partnership with Major League Baseball. No stranger to involving the entire United States in its promotions, Taco Bell has previously placed its famous "Free Taco" target at the 2002, 2003, and 2004 World Series.

"Fans across the country will have the opportunity to be a part of the World Series experience through the 'Steal A Base, Steal A Taco' promotion," says John Brody, Senior Vice President, Corporate Sales and Marketing, Major League Baseball. "The extension of the 'Think Outside the Bun' philosophy is a creative way to engage Major League Baseball fans in all the action of the 2007 Fall Classic."

Major League Baseball Hall of Famer Lou Brock, who stole a record 14 bases in World Series play (including an individual series record seven during the 1967 MLB World Series), will serve as Taco Bell's spokesperson. "Steal A Base, Steal A Taco" will also benefit a worthy cause—a monetary donation of $20,000 will be made to the Boys & Girls Clubs of America, the Official Charity of Major League Baseball as well as Taco Bell, in the name of the first player who steals base in the 2007 MLB World Series.

If the first stolen base occurs during Game 1 or Game 2, America will get its free Crunchy Seasoned Beef Taco on Tuesday, October 30 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations. If the first base is stolen in Game 3 through Game 7, America can redeem their taco on Tuesday, November 6 from 2:00 p.m. to 5:00 p.m. local time at all participating Taco Bell locations. Baseball fans are invited to visit www.StealaBaseStealaTaco.com for more information on how to receive a free taco.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.