Industry News | February 23, 2012
Freebirds Expands its Rock ‘n’ Roll Burritos in California
FREEBIRDS World Burrito, the fast casual burrito joint with the rock ‘n’ roll attitude, announced today it will open its first San Francisco Bay Area location in Foster City at 1000 Metro Blvd. (at Shell Boulevard) on Wednesday, Feb. 29, 2012. It will also open in Huntington Beach, California, at 18541 Beach Blvd. (at Ellis Avenue) on March 6, 2012.
To celebrate, FREEBIRDS will give the first 25 guests in line at either location free burritos for a year.
“You could say the Foster City opening is highly anticipated,” says FREEBIRDS President Jim Mizes. “We’re headquartered in the Bay Area, so it’s nice to finally have a location here. We look forward to opening several more in California in the future.”
FREEBIRDS parent company Tavistock Restaurants operates 67 FREEBIRDS World Burrito locations in Texas, California, and Oklahoma. Later this year, FREEBIRDS will open several locations in California, including San Jose, Elk Grove, Granada Hills, and Vacaville.
FREEBIRDS is about awesome burritos (plus burrito bowls, salads, nachos, and more) and freedom of choice. As guests join the queue, they are partnered with a team member, known as a “Roller,” who helps them choose from four sizes of burrito made from four possible flavors of tortilla.
Burritos are hand-rolled with the guest’s personal selection from more than 40 freshly prepared ingredients including grass fed beef, hormone-free chicken, all natural slow roasted carnitas, hand cut veggies, signature Death Sauce, and Bad *ss BBQ, queso, and guacamole.
The restaurants have a free-spirited ambience with a rockin’ soundtrack, reminiscent of a late-'60s rock 'n' roll roadhouse.
New FREEBIRDS restaurants employ approximately 60 team members from the local community.
Food & Beverage
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