Industry News | February 3, 2013
Freebirds Makes Its Mark on Lawrence, Kansas
Freebirds World Burrito, the fast-casual burrito joint with a rock ‘n’ roll attitude, announced it opened in Lawrence, Kansas, on Thursday, January 31, 2013.
The Lawrence location is the fourth restaurant for FB Midwest Development, the first franchisee of Freebirds World Burrito.
To celebrate the grand opening, Freebirds gave the first 25 guests in line free burritos for a year.
Freebirds is all about burritos (plus tacos, burrito bowls, salads, quesadillas, nachos, margaritas, and more) and freedom of choice. As guests join the queue, they are partnered with a team member, known as a “Roller,” who helps them choose from four sizes of burrito made from four possible flavors of tortilla.
Burritos are hand-rolled with the guest’s personal selection from more than 40 freshly prepared ingredients, including grass-fed beef, hormone-free chicken, or all-natural slow-roasted carnitas topped with hand-cut veggies, homemade salsas—including the signature Death Sauce and Bad *ss BBQ sauce—queso, and guacamole.
Freebirds Lawrence has partnered with the Lawrence Humane Society and Boys and Girls Club of Lawrence to raise awareness for the charities.
The new Freebirds will employ approximately 60 team members from the local community.
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.