Industry News | June 5, 2013
Freebirds Will Use "Fanatics" to Help End Hunger
Now through June 16, FREEBIRDS World Burrito and its charity arm, World Works, will join the fight to end children’s hunger by encouraging its “Fanatics,” or loyalty members, to donate their “stamps” (accrued loyalty points) in order to provide meals for children who do not get enough food.
“There are currently more than 16 million children in the United States who live in households that do not have access to nutritious food on a regular basis,” says World Works director Annette Beavers. “Through our Feed Little Bellies campaign, we want to encourage our Fanatics to help feed children in need by donating their Fanatic points.”
FREBIRDS Fanatics can go to www.freebirds.com/donate and donate as many or as few points as they would like. At the end of June, FREEBIRDS will load points in the form of gift cards to give to local food banks to distribute. The food banks will give the cards to families in need so they can redeem the cards for some awesome FREEBIRDS burritos, burrito bowls, nachos, salads, and more.
FREEBIRDS is working with the following food banks: Capital Area Food Bank of Texas; Food Share Los Angeles/Ventura; Harvesters in Kansas City; Houston Food Bank; Sacramento Food Bank; San Antonio Food Bank; and Tarrant Area Food Bank.
“World Works was designed with a simply philosophy—we believe we can change the world, one burrito at a time,” says FREEBIRDS CEO Bryan Lockwood. “With the help of our loyal Fanatics, we hope to do our part to end children’s hunger.”
Food & Beverage
QSR® magazine has always found space to report on the charitable works and deeds of members of the foodservice community. But recently it became important to us to step up our efforts, and the decision was made to consolidate these stories in one place so you, the reader, could easily learn about what the industry is doing when it comes to giving back.
Our hope is that these pages will inspire and motivate you to take up your own cause—whatever that might be—to make our world a better place.
Dave Thomas, founder of Wendy's International, told readers in the very first issue of QSR magazine that "Profit is not a dirty word." But Thomas also worked tirelessly for the many charitable causes that touched his life. In so doing, he proved that running a successful business extends beyond the bottom line and that the real rewards in life are measured in a currency far greater than the dollar.
So let these stories inspire you to find your cause, if you haven't already done so. We encourage you to let us know what you're doing, so that others might follow your lead, pickup your cause, and contribute in ever more positive ways to our communities and lives.
Among the causes that QSR magazine supports is CureSearch for Children’s Cancer. CureSearch for Children’s Cancer funds the lifesaving, collaborative research of the Children’s Oncology Group, the world's largest, cooperative pediatric cancer research organization. More than 5,000 physicians, nurses and other researchers, at more than 200 hospitals in North America, treat 90 percent of children with cancer. Funding efforts by CureSearch allows children with cancer to receive world-class treatment and care close to home.
Only research cures children’s cancer. The cure rates have risen from 10% forty years ago to a 78% overall cure rate today. Our goal is 100%.
Be part of the cure. Together, we can conquer children’s cancer.
The U.S. Congress has under consideration a bill that would provide $150 million for childhood cancer research. CureSearch offers an easy email template to write your federal representatives in support of this bill. It may be the most rewarding five minutes you spend today.