Industry News | December 7, 2012

Fresh Brothers Freshens Up Santa Monica

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Fresh Brothers is proud to announce the grand opening of its new Santa Monica restaurant on Friday, December 7, 2012.

"We're very excited," says Adam Goldberg, Fresh Brothers' founder and CEO. "The new Santa Monica store is our biggest location to date. It allows us to handle take-out and delivery and seat 45 hungry customers. The space will give us the room to host bigger and better in-house parties, too."

Michael Goldberg, co-owner and COO, says, "We'll be able to serve draft beer and wine. We have the Lakers and some of the Bears games. Our customers will love having great beer with their pizza and wings while they watch their favorite teams."

Fresh Brothers offers a fresh California twist on the traditional pizzeria. Using family recipes, Fresh Brothers features a thin crust and a deep-dish pizza.

Its wings are baked, never fried, and its salads are hand chopped and hand tossed, with more than 86 ingredients and 19 dressings that customers can mix and match.

Fresh Brothers also offers a gluten-free and vegan menu, which was developed using a training program by National Foundation for Celiac Awareness.

Perhaps its freshest idea is the Fresh Kids Special: finely ground fresh vegetables, mixed right into the pizza sauce.

"Kids get a serving of veggies, and they don't even know it's there," says Adam Goldberg. "Parents love it, too." The Fresh Kids Special was recently featured on “The Doctors” TV show, which cited it as a smart and delicious way to help kids eat better.

Los Angeles–based Fresh Brothers was founded in 2008 by Adam and Debbie Goldberg, and has quickly grown into a household name, with eight stores in the region, more than 300 employees, and legions of Fresh Fans.

In June of 2012, Fresh Brothers received an equity investment from Michael Greenberg, cofounder and president of Manhattan Beach–based shoe company Skechers USA, Inc.

Greenberg says the company has identified 29 potential new locations within Southern California. "We plan to double or triple our growth within the next two years," he says.

Fresh Brothers locations earn an average of $1,250 in sales per square foot. Prior to the launch of the Santa Monica location, each Fresh Brothers unit was typically 1,200 square feet, putting its average unit volume at about 1.5 million dollars per year, a remarkable achievement for a newcomer.