Industry News | March 9, 2012
Fresh Smoothies Launch at Camille's
Camille’s Sidewalk Cafe is rolling out a new menu of nonfat yogurt blends as well as a lineup of smoothie health enhancers, including Whey Protein, Anti-oxidant, Fat Burner and Fiber Fuel, to all Camille’s franchises nationwide.
“Our new smoothie menu really adds completely new delicious options for our health conscious guests and those who want to mix things up a little,” says David Rutkauskas, Beautiful Brands Founder and CEO. “Based on initial test responses, we’ve seen a dramatic increase in our sales of smoothies as well as overall sales, indicating a menu innovation that not only offers delicious new no-fat yogurt flavors, but great health choices that our customers love.”
Camille’s new smoothie menu includes a fresh and creative lineup of nonfat smoothie blends, value priced at $4.69 for 20 oz, such as Strawberry Tweet, a rich blend of strawberries, banana and yogurt; Peanut Butter Treat, a mix of strawberries, banana, peanut butter, and yogurt; and Choco Peel, a creation made with chocolate, peanut butter, banana, and yogurt.
Other new flavors include Island Time, a tropical smoothie with mango, peach, banana, orange juice and yogurt; Get Going, made with coffee, chocolate, banana, and yogurt; My Oasis, blended from pineapple, coconut, mango, orange juice, and yogurt; and Blueberry Pie, a blend of blueberries, strawberries, banana, and yogurt.
Guests can also create their own protein blends with nonfat yogurt and fruit, offering a meal replacement smoothie that delivers energy and more than 36 grams of Whey Protein.
“We’re really making a statement at Camille’s about the health choices we offer our consumers,” says Rutkauskas. “What we see in the market is a product need that fits the ‘on the go’ lifestyle of guests looking for a way to get powerful nutrients as well as delicious flavors.”
Food & Beverage
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