Industry News | August 8, 2014

FreshBerry Opens Doors to 20th Saudi Arabia Location

FreshBerry Frozen Yogurt announced that it opened it 20th store in the Kingdom of Saudi Arabia with franchise partners United Food Company (UFC).

UFC’s CEO Haitham Haimie spent a week in Tulsa, Oklahoma, with FreshBerry’s team discussing past success, strategies, and future growth plans. The chain is the largest American frozen-yogurt chain in the Middle East

The newest location opened on June 14 in the Southern Region of Saudi Arabia, in Jizan, and is a cobranded store with Dallas-based Pizza Inn. United Food Company plans to open 15 more stores in the next 24 months in Qatar and Oman.

Including Latin American and South American locations, FreshBerry has more than 40 stores open with 50 more planned to open over the next 36 months. With frozen yogurt saturated in U.S. markets, domestic growth is stagnant.

FreshBerry Frozen Yogurt was founded in Tulsa, Oklahoma, in March 2008 by David and Camille Rutkauskas, who own and operate the chain. The pair also founded Tulsa-based Camille’s Sidewalk Cafe 18 years ago in Tulsa.

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