Industry News | September 26, 2013
Freshens Brings Healthy Dining to College Campuses
Freshens, one of the nation’s largest college and university retail brands, is proud to announce the opening of two new locations at Valparaiso University and the University of Akron.
Valparaiso, a private university located 90 miles southeast of Chicago, celebrated its Freshens’ Grand Opening in the Campus Café on August 26. Students have been lining up to enjoy handcrafted crepes, fresh made salads, smoothies, and frozen yogurt.
“Freshens has been a big hit and well received by the campus community here at Valparaiso University,” says Anthony Coschignano, director of dining services. “We have more than doubled sales with the new stylish look and great tasting products. This program offers a unique offering that is fresh and healthy and has an option for all to choose from and another great part is that our students have found this program to be a great late night option for them. The Freshens team is great to work with and they provide support throughout the entire process. They have found niche that is going to be a big hit as it catches on.”
The University of Akron celebrated the opening of Freshens alongside Zee’s Natural, an upscale convenience store with an emphasis on better for you prepared foods, fresh fruit, and healthy snacks. Students can complement their Zee’s purchase with Freshens crepes, smoothies, and yogurt, which align with the university’s goal of offering healthy options to students and faculty.
“The transformation of the Zee’s C-Store in the Student Union has been met with great success and great feedback,” says Gary Goldberg, director of dining services at the University of Akron. “As we had hoped, our traditional customers are either enjoying the new store or heading to our other stores for their favorite snacks. The addition of Freshens was to be complementary to our Zee’s Natural Store but, in actuality is driving 70 percent of the business. We are very pleased with the food and beverage quality and the support being provided by Freshens”.
Freshens is also proud to announce new store openings at Scott & White Healthcare-College Station, Texas, and Webster University, St. Louis. Also, store remodels like those at The University of Michigan and The University of North Carolina at Chapel Hill are on target to open later this month at Kennesaw State University and Duquesne University.
Over 20 new Freshens are set for 2014 Spring College Campus openings.
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