Industry News | May 2, 2013

Freshii Launches New ‘Green Wrap’

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Freshii is celebrating the launch of its newest menu item, the Green Wrap, as the next addition to its super food line up. Made from a collard green leaf, Freshii is revolutionizing the wrap and expanding its mission ‘Eat.Energize’ by elevating healthy eating for even the busiest people. Be the first to try this delicious new menu item and enjoy samples throughout the week.

“The Green Wrap, made from a collard green leaf, is a great alternative to the whole-wheat tortilla,” says Freshii’s innovation team. The Green Wrap is a gluten free, low carbohydrate, and low calorie wrap option. Collard greens are the next step in Freshii’s super food revolution. They are high in vitamins A, K, and C, along with calcium, fiber, and antioxidants. The Green Wrap takes on the flavor of anything you put in it, making it the perfect partner for your favorite wrap or burrito.”
 
Freshii challenges the world to eat foods that not only taste great and are nutritious, but also provide the energy needed to live life to the fullest and on the go. Already a staple in offices, film sets, and dining rooms in New York, Los Angeles, Toronto, and abroad – Freshii is paving the way for a new segment of health-casual dining with an unique approach to healthy living emphasizing foods you should eat more of instead of focusing on foods to avoid. Ideal for an on-the-go, nutrient-packed breakfast, lunch, or afternoon snack in a “build your own” format, Freshii features salads, wraps, rice bowls, and soups with over 70 ingredients available, including organic beef, all-natural chicken, and locally-sourced produce and has an option to accommodate almost any dietary need.
 
Freshii was started in Toronto in 2005 and is excited to bring healthy meals and snacks to over 35 different global cities and communities in a sustainable way. This means the lettuce isn’t the only thing that’s green at Freshii. They are on a mission to educate others on how they can be eco-friendly in their everyday life, aptly called “Mission Green”. They do everything they can to maintain an economically sustainable restaurant. From using recyclable and post-consumer packaging to biodegradable bowls and recycled napkins.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.