Industry News | August 4, 2003

Frozen Coke Back at Burger King

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In a move that could signal a thawing of a cooled relationship between Burger King and The Coca-Cola Company, Burger King has decided sales of Frozen Coke are worthwhile. A wrongful termination lawsuit against Coke brought to light an incident where Coca-Cola fountain employees spent thousands of dollars buying Frozen Coke in a marketing test in 2000. Burger King CEO Brad Blum issued an unusually candid statement at the time criticizing Coca-Cola for the damage done to the relationship. According to news reports, Coca-Cola and Burger King have come to some kind of financial settlement that includes keeping the product active. Burger King said the decision to keep Frozen Coke was based on newly release sales figure that justify its sale. No details of the settlement were released.