Industry News | March 17, 2013

Fro.Zen.Yo Adds Pair of Stores in D.C., VA

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Fro.Zen.Yo has opened two new franchised locations, marking the 10th and 11th units to open in the self-serve frozen yogurt chain.

The franchises both opened last week, one on the Howard University campus in Washington, D.C., and the other in Herndon, Virginia.

Franchisees Kevin and Carole McMahon, who opened at Howard University, are thrilled with the early success of their business. 

“The students at Howard University have embraced Fro.Zen.Yo and our grand opening was a huge success,” Kevin McMahon says. “We gave away frozen yogurt for two hours and ran out of product due to the popularity of the event. Our first day of sales exceeded our expectations and we are very excited.”

Franchisees Dan and Jaquie McDonnell, who opened in Herndon, are already looking forward to opening additional franchises in Fairfax and Loudoun counties in Virginia. 

“We are very happy with our Fro.Zen.Yo location in Herndon,” Dan McDonnell says. “The community has been very supportive of our grand opening. Our penguin mascot has been interacting with guests inside of our store and around the shopping center, which has been a huge hit. We look forward to opening additional locations throughout Northern Virginia.”

The Fro.Zen.Yo concept was created by a management team that brings decades of restaurant and retail experience to the table and is based on a self-serve, a la carte format.

Recently recognized in Washingtonian Magazine as the Best Frozen Yogurt/Ice Cream, the first Fro.Zen.Yo opened in Friendship Heights in Washington, D.C., to positive reviews and long lines of frozen yogurt lovers. 

Fro.Zen.Yo has established a year-round business model by co-branding with Zombie Coffee, a coffee concept developed by Fro.Zen.Yo’s founders. 

Fro.Zen.Yo has many locations open on the East Coast and is expanding across the U.S. and worldwide.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.