Industry News | May 16, 2007

Fruit Smoothies at MaggieMoo's

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MaggieMoo’s International announced today the launch of its new line of low-fat, lactose free, fresh ice cream and fruit smoothies called“Zoomers™”.

MaggieMoo’s conducted blind taste tests with consumers and found that 67 percent preferred a tasty, low-fat smoothie to a non-fat smoothie.

“Consumers are demanding a great tasting low-fat option. We created our first low-fat offering with the new line of Zoomers™ Fresh Smoothies to meet these needs and to provide a wholesome lunch or mid-day snack,” says Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo’s International.

Available at MaggieMoo's stores nationwide beginning May 23, 2007, the new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee, and caramel coffee. The line also includes two Super Zoomers™ flavors: raspberry pomegranate and triple berry pomegranate. Each flavor is available in three sizes—small, regular and large. .

In celebration of the launch of Zoomers™ Fresh Smoothies, MaggieMoo’s is hosting a nationwide Vespa® Scooter sweepstakes to underscore the "portability, convenience, and health benefits of the new product line for people on the go." One lucky winner will drive away with a brand new LX50 model Vespa®, with a retail value of approximately $3,500.

Customers can visit www.maggiemoos.com to enter the sweepstakes, which will run May 23 through September 11.