Industry News | December 5, 2011

Frymaster Appoints New VP of Marketing

Steve Willoughby
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Manitowoc Foodservice is pleased to announce the appointment of Steve Willoughby to the position of Vice President of Marketing for Frymaster effective January 1, 2012.

In his new role, Willoughby will be responsible for driving sales growth through the development of product marketing strategies and business development initiatives. He will also lead product life cycle management, new product introductions, sales and market share growth programs.

Willoughby has over 18 years of experience in foodservice industry, most recently holding the position of senior product manager at The Delfield Company.

He holds a Bachelor’s of Arts Degree in Economics from The College of Wooster and will be relocating to Shreveport, Louisiana.

Manitowoc Foodservice, a division of The Manitowoc Company, Inc., designs, manufactures and supplies best-in-class food and beverage equipment for the global foodservice market.   

The Manitowoc Company, Inc. is a multi-industry, capital goods manufacturer with nearly 100 manufacturing, distribution, service, and/or office facilities in 26 countries. It is recognized as one of the world’s largest providers of lifting equipment for the global construction industry.