Industry News | June 28, 2013

Fuzzy's Taco Shop Feeding Hungry Kids

Fans of Fuzzy’s Taco Shop might be surprised that the chain is celebrating its 10th anniversary in July. But they surely won’t be surprised that the fun-loving restaurant has some special twists up its sleeves to mark the occasion.

On Monday, July 1, Fuzzy’s is launching a month-long campaign in support of Share Our Strength's Dine Out For No Kid Hungry campaign to end childhood hunger in America. Customers at more than 65 participating restaurants nationwide will be invited to make a $1.00 donation to feed hungry kids. In return, Fuzzy's will provide a bounce-back voucher good for one free taco on the customer's next visit.

In addition, Fuzzy'’s will encourage its social media followers to create short, fun, Fuzzy's-themed Vine videos. For every video uploaded to the Vine app or to Twitter with the hashtag #fuzzys4nokidhungry, Fuzzy's will donate 10 meals to the No Kid Hungry campaign.

The overall goal of the 10th Anniversary campaign is to raise $75,000 for the charity. Thanks to the strength of the No Kid Hungry network, every $1.00 donated equals 10 meals for hungry kids. This is the first year Fuzzy'’s has supported the campaign, which is organized by Share Our Strength, a national not-for-profit organization that works to ensure that no child in America grows up hungry.

“We decided months ago that we would use our anniversary celebration to give back to the communities that have embraced Fuzzy’'s so warmly over the last 10 years," says Chuck Bush, chief executive of Fuzzy'’s Taco Shop. “We strongly support the exceptional work being done by Share Our Strength because we believe it’s a travesty that any child in America would not know where his or her next meal is coming from. With our customers’ help, this campaign will provide more than 750,000 meals for these kids. We think that's a goal everyone can get onboard with.”

Fuzzy’s menu features its original take on the Baja taco, which is often referred to as “addictive” thanks to the garlic sauce and feta cheese that makes it so distinctive. The restaurant also serves a wide array of handmade enchiladas, jumbo salads, nachos, burritos, and its signature chips and queso. Fuzzy's is open for breakfast, lunch, and dinner, and most locations offer a selection of beer, wine, margaritas, and other specialty drinks.

With a knowing nod to Fuzzy's Fanatics everywhere, the restaurant is also rolling out a silver 10th Anniversary Souvenir Cup in July, paying homage to the iconic cups that have become synonymous with the brand. As with its regular souvenir cups, the limited-edition silver cups may be brought back to any Fuzzy’'s for a $0.99 refill; but the collector’s edition will only be available in-store during the month of July.

Fuzzy’s will also be selling special anniversary T-shirts, some of which feature the original logo that appeared at the first Berry Street restaurant near the TCU campus in Fort Worth.

“Ten years ago, when my father Alan and I purchased Fuzzy'’s, we made a promise: To focus our full attention on promptly and efficiently providing our guests with generous helpings of uniquely flavorful foods at a fair price,” Bush says. “We’'ve done our best to keep that promise every day since, so we’'ll be thanking our customers for sticking with us for 10 great years, and hopefully for many many more to come.”