Industry News | June 14, 2013

Garbanzo Adds New York Franchisee to Roster

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Colorado-based Garbanzo Mediterranean Grill, a fast-casual restaurant concept serving freshly prepared Mediterranean cuisine, announced today the awarding of franchise development rights to GS GMG, LLC.

 

With rights to develop up to 46 Garbanzo restaurants in the greater New York area, GS GMG is planning to open its first location outside Hartford, Conneticut this fall. The group is also seeking locations in Westchester County, on Long Island, and in other communities throughout Connecticut. They plan to open a second location this year and three more in 2014.

 

“No stranger to owning and operating fast-casual concepts, GS GMG has a long history with other popular, high-performing restaurants,” says Bob Bafundo, Garbanzo vice president of company and franchise operations. “They also know the greater New York market very well, and are extremely dialed in to the types of dining options residents look for. We are excited to work in partnership with GS GMG to bring our unique Mediterranean flavors to the New York area.”

 

Garbanzo has firm qualification criteria for potential franchisees. Only experienced, successful multi-unit restaurant operators who are well capitalized and interested in additional multi-unit growth with the Garbanzo brand are considered.

 

“I am always on the lookout for the next up and coming restaurant brand, and Garbanzo caught my attention quickly,” explains Gregory Slayton, GS GMG owner and operator. “Its speed of service, quality menu, and unique products offer something rarely found in the industry today, not to mention the healthy lifestyle it promotes. New York area residents are into new things, and I know they will be excited about the flavors and food profile Garbanzo brings to the table.”

 

“Fast and flavorful is what’s required in the New York area, and Garbanzo certainly delivers,” says Alon Mor, Garbanzo founder, president and CEO. “I feel we offer something not yet found in the market and will be a very pleasant surprise to both the busy professional at lunch and the family of four at dinner. Our fast-casual, fresh, and authentic nature is what will make dining at Garbanzo so appealing.”

 

Franchising is one of Garbanzo’s key growth strategies building upon the success of its 17 company-owned restaurants in Colorado and Maryland.