Industry News | November 19, 2013

Garbanzo Partners with Sodexo for Nontraditional Units

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Colorado-based Garbanzo Mediterranean Grill announced the awarding of franchise development rights to Sodexo Inc.

Headquartered in Gaithersburg, Maryland, Sodexo operates in the U.S., Canada, and Mexico and delivers on-site services in corporate, education, health care, government, and remote site segments, as well as benefits and rewards services and personal and home services.

As part of its preferred partnership agreement with the Mediterranean concept, Sodexo plans to open Garbanzo locations across the U.S. in its health care, education, government, and corporate business segments where insights support the consumer’s preference for authentic Mediterranean cuisine.

“The frontrunner in quality of life services, Sodexo is the ideal partner to help introduce Garbanzo to these nontraditional markets,” says Bob Bafundo, Garbanzo vice president of company and franchise operations. “They are representative of the fresh and healthy standards for which Garbanzo is known, making this collaboration ever more relevant for the future of non-traditional dining.”

“As a company, we are committed to bringing quality and variety to our customers every day, as well as to the overall well-being of the communities we serve”, says John Wright, vice president of offer development, Sodexo. "Garbanzo is an emerging concept that is quickly gaining recognition in the marketplace as consumer demand grows for Mediterranean and its health benefits. Garbanzo’s authenticity, adventuresome menu, and brand personality made it a natural choice in supporting our national brand strategy.”

“Health care, corporate, and education environments provide access to a large population who emphasize healthy eating and living,” says Alon Mor, Garbanzo founder, president, and CEO. “We are excited to offer a fresh and authentic Mediterranean experience to these guests throughout the U.S.”

Franchising is one of Garbanzo’s key growth strategies building upon the success of its company-owned restaurants in both Colorado and Maryland.