Industry News | November 25, 2011

Garbanzo Rewards Loyal VIBs: Very Important Beans

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Denver-based Garbanzo Mediterranean Grill, a fast-casual restaurant concept specializing in healthy, fresh Mediterranean cuisine, announced today the launch of its real-time loyalty program. All guest loyalty rewards and points are now loaded directly to Very Important Bean (VIB) loyalty cards enabling card holders to redeem offers in real-time.

The real-time loyalty program eliminates coupon receipt vouchers and automatically stores all gifts and points earned by dining at Garbanzo on the guest’s VIB card.

“Rewarding guest loyalty is a valuable part of our customer service program,” says Alon Mor, Garbanzo founder and CEO. “Making the reward process as easy as possible is essential, which is why we moved from a voucher system to a real-time loyalty program that allows earned rewards to be directly loaded and redeemed via our VIB card. We value our loyal guests and are happy to offer them a simplified program that provides ease of use and high satisfaction.”