Industry News | February 25, 2011

Garbanzo's Melting Middles Through Facebook

 

Garbanzo Mediterranean Grill, a Denver-based fast-casual restaurant concept featuring healthy Mediterranean cuisine, introduced its Mediterranean Middle Meltdown (MMM) Diet initiative on the company's Facebook page.

 

Centered on the health benefits of a Mediterranean diet—such as the reduced risk of heart disease, stroke, and type 2 diabetes—the MMM Diet provides tips for eating healthy at Garbanzo, as well as encourages the concept’s social media fans to share their healthy eating and lifestyle stories on Garbanzo’s Facebook wall.
 
"A Mediterranean diet is naturally based around healthy, delicious ingredients that help promote lifelong good health," says Alon Mor, Garbanzo founder. "We developed the MMM Diet initiative to emphasize the benefits of a Mediterranean diet, highlight Garbanzo's healthy and well-rounded menu items, and encourage our guests to join us on the healthy eating, healthy lifestyle bandwagon."
 
To date, three Facebook fans have posted regularly about their weight loss and healthy eating journeys and how they are incorporating Garbanzo into their eating plans. Countless other fans have commented with words of encouragement, appreciation, and excitement about following their health improvements and weight loss progress. 

 
“We are pleased to see our fans’ enthusiasm for the MMM Diet and the encouragement they are showing their fellow Garbanzo Facebook followers who are generously sharing their personal health journeys," Mor says. "Hearing how these folks have integrated Garbanzo into their healthy diets is both thrilling and inspiring.”

 

Guests can visit Garbanzo’s Facebook page (www.facebook.com/GarbanzoMedGrill) for the seven healthy eating tips and to share their own MMM Diet stories.