Industry News | November 17, 2011

Garbanzo's Very Important Beans Rewarded in Real Time

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Denver-based Garbanzo Mediterranean Grill, a fast-casual restaurant concept specializing in healthy, fresh Mediterranean cuisine, announced today the launch of its real-time loyalty program. All guest loyalty rewards and points are now loaded directly to Very Important Bean (VIB) loyalty cards enabling card holders to redeem offers in real-time.

The real-time loyalty program eliminates coupon receipt vouchers and automatically stores all gifts and points earned by dining at Garbanzo on the guest’s VIB card.

“Rewarding guest loyalty is a valuable part of our customer service program,” says Alon Mor, Garbanzo founder and CEO. “Making the reward process as easy as possible is essential, which is why we moved from a voucher system to a real-time loyalty program that allows earned rewards to be directly loaded and redeemed via our VIB card. We value our loyal guests and are happy to offer them a simplified program that provides ease of use and high satisfaction.”

Garbanzo offers guests a variety of healthy, high-quality Mediterranean items with an emphasis on flavor, freshness, and authenticity, as well as a trans-fat free menu. Guests have the ability to customize every meal with items such as pita, laffa, falafel, shwarma, hummus, seasoned rice, sauces, and dressings. All Garbanzo salads and sauces are prepared on-site daily, and the pita are baked fresh on-site throughout the day in every restaurant. Additionally, several ingredients are bought locally and some are imported directly from the Mediterranean region. The menu features simple and easy definitions and descriptions of each item in an effort to make guests feel comfortable trying food that may be new to them.