Industry News | February 10, 2012

Garfield Puts Down Lasagna for Wendy’s Global Kids’ Meals

Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.

The promotion will be in Wendy’s locations in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic, Dubai / UAE, El Salvador, Guatemala, Honduras, Indonesia, Jamaica, Mexico (Juarez), Mexico (Mexico City), Mexico (Monterrey), New Zealand, Panama, Philippines, Venezuela, Qatar, Singapore, Turkey, Trinidad, Tobago, and the U.S. Virgin Islands.   

Kids will be treated to one of three Garfield-themed color activity packs with coordinating stickers and two crayons each. 

Just 4 Fun Kids & Family Marketing, based in Atlanta, is handling. Wendy's will support the promotion with POP signage, coloring sheets, and kids’ meal bags.

The promotion begins Feb. 20 and runs through April 15. 

Paws, Inc. has partnered with The Wendy’s Company for similar events in 2003, 2006, and 2009.