Industry News | November 19, 2009

Gather 'Round the CampFIRE at Canyons

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With the start of its new Fall Menu Promotion on November 21, Canyons Burger Company will introduce the new CampFIRE Burger. It is prepared with Canyons’ traditional 100 percent Black Angus patty topped with jalapeño bacon, cheddar cheese, and chipotle mayo sandwiched between Canyons’ specialty bun for a price of $5.99. The gourmet burger is complemented by Canyons’ new Fresh Cut French Fries and a Smores Milkshake for $10.99.

“This burger is an excellent limited time edition to the Canyons’ Menu,” says Canyons COO Nick Binnings. “Jalapeño bacon paired with our 100 percent fresh Black Angus patty will be sure to warm guests’ taste buds with its zesty flavors.”

Canyons Burger Company has been making operational waves since its acquirement by Growth Concepts Inc. this summer. Through the renegotiation of vendor and supplier contracts, as well as identifying alternative products, Canyons reduced its cost of goods sold markedly. “We are extremely excited and pleased with the efforts made thus far. Canyons Burger Company has increased the quality of several products and still saved money,” Binnings says.