The Gatorade Company, a division of PepsiCo, today announced Sarah Robb O’Hagan as its new chief marketing officer. O’Hagan, 36, joins PepsiCo after nearly six years at Nike where she has held marketing and general management roles within the U.S. O’Hagan has also led marketing platforms for other high-profile brands such as the Virgin Entertainment Group, Atari, and Air New Zealand.

In her new role, O’Hagan will lead the marketing efforts for Gatorade in the U.S., which includes the core business and new/emerging audiences. In addition, as part of the new PepsiCo Americas Beverage sector, O’Hagan will have influence over the strategic direction of the Gatorade marketing agenda across Latin America, the largest Gatorade market outside the U.S.

“Sarah’s career is highlighted by creativity, innovation, and brand-building activities, making her the right person to lead Gatorade’s marketing efforts,” says Todd Magazine, president of Gatorade, U.S.

O’Hagan most recently served as the General Manager of the Western Region for Nike, the second largest of four geographic business units in the U.S., where she led a significant improvement in business performance. She also oversaw the development of Nike Action Sports in the Western Region, helping it to become one of the hottest consumer brands among Southern California youth. Prior to that, O’Hagan held the post of Nike Marketing Director, USA, where she provided category business leadership and brand direction for Running, Women’s Fitness/Teen Girl Sport, Tennis and Sport Culture.

Prior to her tenure with Nike, O’Hagan was Vice President of U.S. Marketing at Atari Entertainment where she oversaw the successful relaunch of the brand. She also led the marketing function at both the Virgin Entertainment Group and Virgin Atlantic Airways North America. She began her career with Air New Zealand in marketing.

O’Hagan has a Bachelor of Commerce in Marketing from the University of
Auckland, New Zealand, and a Diploma in Direct Marketing from the New Zealand Direct Marketing Association.