Industry News | February 23, 2004

General Mills Sells U.S. Haagen-Dazs Franchise System

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Dreyer's Grand Ice Cream Holdings, Inc. announced last week that its wholly-owned subsidiary, Dreyer's Grand Ice Cream, Inc. has purchased the U.S. Haagen-Dazs ice cream shop franchise business from General Mills, Inc. The Haagen-Dazs Shoppe Company, based in Minneapolis, has 236 franchises for Haggen-Dazs parlors across the United States.

Last June, Dreyer's obtained a license for the Haagen-Dazs brand in the U.S. when its combined with Nestle Ice Cream Company, LLC. With that license, Dreyer's also obtained the ice cream supply contract to the Haagen-Dazs Shoppe Company.

Last week's cash transaction brings the assets and post-closing liabilities of the Haagen-Dazs Shoppe Company to Dreyer's.

"The Haagen-Dazs brand stands for superior ice cream," says Eric Shellenback, food service vice president and division manager for Dreyer's and the new president of Haagen-Dazs Shoppe Company. "Dreyer's looks forward to continuing the strong franchises/franchisor relationship in place today, and working with the franchise community to maximize opportunities to strengthen the Haagen-Dazs brand in the U.S."