Industry News | December 3, 2010

Genghis Grill Brings You Social Media Music Tour in Real Time

On Dec. 11, Genghis Grill will mark the beginning of the first ever social media-driven music tour, Genghis Live. Local city bands that want to perform must upload their music video onto GenghisGrillTV.com and from there, fans will vote for their favorite bands.

The top four will be chosen to play based on the most Likes and Tweets on GenghisGrillTV.com. During the event date, the bands perform and the crowd is invited to Check In on Foursquare, Tweet, and Like their favorite band. A $500 cash prize goes to the band with the most Likes on Facebook and the most Tweets with #GenghisLive.

"Social media continues to be a driving force for our fan engagement on Twitter, Facebook, and Foursquare,” says Paul Barron, chief social brand officer of Genghis Grill. "Building a real-life event around our fans was a natural next step for GenghisGrillTV.com. Music and food are just meant to be with each other and when you apply the power of what we have achieved in social media, it's a great mix. The Genghis Live Music Tour is really our first move to connect our social fans to our brand experience and there is plenty more to come on GenghisGrillTV.com.”

The first stop for the music tour will be Saturday, Dec. 11, in Dallas at the Genghis Grill in the Uptown area off Lemmon Ave. where local Dallas bands will show off their talents.

Also, to usher in the holiday season, Genghis Grill will donate 15 percent of the event's sales to the North Texas Food Bank, making sure that those in need will have a meal to enjoy.

Three more stops for the Genghis Live tour will be held in Houston, Atlanta, and Austin, Texas, which will be held during the legendary South By Southwest Tour. Future dates will be announced.

GenghisGrillTV.comwas created to provide another avenue for their loyal fans to socially interact. At GenghisGrillTV.com fans can upload photos, videos and submit their stories that relate to the Genghis Grill experience.