Industry News | March 30, 2010

Get the Burrito Without the Tortilla

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For a limited time, guests at Moe’s Southwest Grill can order the chain’s fresh ingredients without the tortilla in one of three new Rice Bowls.

“The strategy behind Rice Bowls was to showcase our 25 fresh ingredients while offering a product line that speaks to a broader audience than our large burritos,” says Joel Bulger, vice president of marketing for Moe’s Southwest Grill. “Our new rice bowls feature three great flavor combinations that should appeal to everyone, and serves them up in a whole new way.”

The three featured Rice Bowls are: Pulled Pork Rice Bowl, which includes rice covered with pinto beans, grilled onions, cilantro, handmade pico de gallo, shredded cheese, fresh cilantro, slow-cooked pulled pork, and Moe’s queso; Grilled Chicken Rice Bowl, which includes rice covered with pinto beans, grilled peppers and mushrooms, handmade pico de gallo, shredded cheese, grilled chicken, and Moe’s chipotle ranch dressing; and Vegetarian Tofu Rice Bowl, which includes rice covered with black beans, grilled onions and mushrooms, handmade pico de gallo, shredded cheeses, black olives, fresh cucumber, and seasoned tofu.

Rice Bowls join burritos, quesadillas, nachos, salads, tacos, and fajitas to become a new category at Moe’s for a limited time.
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