Industry News | January 4, 2012

Get Fit with New Jamba Smoothie Line

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Jamba Juice announced that it will launch new Fit 'n Fruitful smoothies with a Weight Burner Boost in stores January 5. This new smoothie platform reinforces Jamba's commitment to healthy and active living with the launch of a tasty and convenient meal substitute specialty beverage that provides balanced nutrition. These smoothies provide 14 essential vitamins and minerals, are a good source of protein and fiber, contain two or more servings of fruit, and come in three flavors: Berry Blend, Strawberry Raspberry Banana, and Peach Mango.

This New Year, Jamba Juice encourages everyone to Live Fruitfully by embracing each day, each moment, and each opportunity to be healthy, active, and have fun. It starts with making the right choices and inspiring others to do the same. With products like the Fit 'n Fruitful smoothies, Probiotic Fruit & Yogurt Blends, and steel-cut oatmeal made with organic oats, Jamba Juice makes it easy for everyone to make the right, healthy choices.

"We are thrilled to introduce Jamba's new Fit 'n Fruitful smoothies—an offering we think is a great solution for those trying to achieve several health goals," says Susan Shields, senior vice president and CMO of Jamba Juice Company. "Whether it's trying to get more fruit in your diet, finding a delicious, healthy meal substitute on-the-go, or supporting weight management goals while providing balanced nutrition, Fit 'n Fruitful smoothies are a great way to help you Live Fruitfully this year."

Fit 'n Fruitful smoothies are made with a Weight Burner Boost, which can also be added to any smoothie on the Jamba menu. When used daily, in combination with a healthy diet and exercise program, the Weight Burner Boost can help support long-term weight management goals by stimulating muscle enzymes to burn more fat and promote lean muscle mass. And it is caffeine free.

In addition to these nutritious offerings for the New Year, Jamba Juice has two other products that support a healthy and active lifestyle. The Coldbuster Smoothie gives winter the one-two punch with Antioxidant Power and Immunity boosts. The Probiotic Fruit & Yogurt Blends help support immune system and digestive health, and come in three delicious flavors: Thrivin' Mango, Vibrant Blueberry, and Strawberries Alive.