Industry News | March 27, 2014

GFIC Launches S'mores Cappuccino as LTO

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General Foods International (GFI) announced the launch of S'mores Cappuccino featuring Jet-Puffed Marshmallows. This new limited-time flavor combines the taste of chocolate with a hint of graham cracker and marshmallow, the classic flavors of everyone’s favorite campfire treat.

For more than 80 years, s’mores have been a staple dessert that evoked memories of camping trips and stories around the fire. In fact, the first printed record of a s’mores recipe appeared in a Girl Scout handbook in 1927.

With GFI’s S’mores Cappuccino featuring Jet-Puffed Marshmallows, customers can easily indulge in the flavors of their childhood while operators boost hot beverage sales. Operators can keep beverage offerings relevant and exciting with limited-time offerings throughout the year, as almost two in five consumers say their flavor preferences shift according to seasonality. What’s more, GFI offers eye-catching front-of-house merchandising to communicate this and other limited-time offer flavors, including door clings, wobblers, flavor tags, counter cards, and translite stickers.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.