Costa Vida announced today the launch of its holiday gift card promotion, which rewards customers with a free $5 gift card for every purchase of $30 in Costa Vida gift cards.

Customers can participate in the program by visiting any of Costa Vida’s 22 nationwide locations, or by going online.

“In addition to our loyal customers, we’ve also targeted the business community and local managers with this new promotion,” says Nathan Gardner, Costa Vida CEO.

Costa Vida features a selection of Baja-style favorites, hand selected by Executive Chef Dave Prows, which are made-from-scratch everyday. Chef Prows’ passion for food fits in perfectly with Costa Vida’s dedication to providing customers the most satisfying dining experience possible.

“During this economic downturn, customers are looking to stretch their dollar this holiday season,” Gardner says. “We want to reward our customers for choosing Costa Vida and give them another reason to keep coming back.”