Industry News | May 19, 2011

Give the Gift of Dairy Queen

Dairy Queen customers can now quickly and easily send a virtual Dairy Queen gift card to a family member or friend’s Facebook account or e-mail address, for any occasion, with First Data’s eGift Social virtual gifting application. 

“With 2.7 million fans, we understand the power of Facebook and how it can be utilized in so many ways to engage our customers. eGift Social is an easy, fun way to surprise and delight a loved one or a friend with one of the best gifts yet, and that’s a gift card to Dairy Queen,” says Tim Hawley, vice president of marketing communications for American Dairy Queen Corp. “This program is just one more opportunity for us to announce that DQ is ‘so good it’s riDQulous.’ ”

Consumers can access the eGift Social application at www.egiftsocial.com/mgift/storefront/dairyqueen. Here customers can choose a virtual gift card ranging from $3 to $20. Once the gift card has been selected and purchased, it will show up instantly on a family member or friend’s Facebook wall and can be redeemed at participating Dairy Queen locations.  

“Virtual gifting continues to grow helping merchants reach customers in new and engaging ways,” says Sarah Owen, vice president, mobile applications and loyalty marketing, First Data.  “We are pleased to add Dairy Queen to our expanding list of eGift merchants. Dairy Queen has such a rich history and heritage, and with summer approaching, it’s the perfect time for their customers to send a DQ treat to their friends and family.”