Industry News | March 2, 2010

Give Your Cell Phone to Soldiers with Little Caesars' Help

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Little Caesar Enterprises Inc. announced it will be a sponsor of Cell Phones for Soldiers during the months of March and April. Little Caesars will collect used cell phones to help raise money for calling cards so the troops can call home. Beginning March 1, postage-paid envelopes are available to Little Caesars customers across the country so they can donate their old cell phones to support the troops. Each retired cell phone donated equates to approximately 60 minutes of talk time for the men and women serving the U.S. to talk to their loved ones.

"We are excited to be teaming up with Cell Phones for Soldiers to help our troops connect with their friends and family when they are stationed overseas," says Linda Jaworski, senior vice president of marketing and communications for Little Caesar Enterprises Inc. "Our brave men and women in the military sacrifice so much to protect our freedom, this is just a small way we can show our appreciation for all that they do."

During March and April, customers can receive a Little Caesars/Cell Phones for Soldiers postage-paid mailing envelope with their order at participating restaurants. Customers who provide their e-mail address in the space provided on the mailing envelope will receive a special coupon offer for Little Caesars via e-mail.

Cell Phones for Soldiers was founded in 2004 by brother and sister Robbie and Brittany Bergquist, ages 12 and 13, respectively, at the time. To date, they have provided more than 62 million minutes of free calling cards thanks to a national network of individual and corporate supporters donating phones and money.

"With over 200,000 U.S. troops deployed in Iraq and Afghanistan, it is important for us to find ways for them to communicate with loved ones back home," says Brittany Bergquist. "We are thrilled to be working with Little Caesars to help provide calling cards to even more troops who need them."