Industry News | May 5, 2006
Gloria Jean's Launches Exotic Rarities Line of Coffee
Rarities is Gloria Jean's new, very limited and very exclusive line of coffees brought back to America from the farthest reaches of the globe. Each Rarities coffee will be from small, hand-crafted batches representing the finest of the finest. These are beans roasted with all the skills Gloria Jean's Master Roasters can bring to bear. They are unique tastes of the exotic that are only available for a brief time before they're gone for good. The first Rarities offering will be from Rwanda, available May 15.
Steve Leach, Gloria Jean's Vice President, Coffee, said, "Rarities is the result of almost two years of tasting and closely working with our suppliers to offer just the right coffee. Since the Gloria Jean's purchase, many of these growers now receive more than three times their previous price."
Commented Kathy Spray of Gloria Jean's Marketing, "We're very excited about our Rarities line of coffees. Our customers have come to look forward to experiencing our exceptional coffees that we introduce. We believe that Rarities will be above and beyond their expectations."
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