Industry News | January 5, 2010

Gluten-Sensitive List Posted at Burger King

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Burger King Corp. released a Gluten-Sensitive list—foods and ingredients on the Burger King restaurant menu in the U.S. that do not contain wheat, barley, oats, or rye. As part of nutrition efforts under its BK Positive Steps corporate social responsibility program, the gluten-sensitive nutrition information supports the company’s commitment to provide guests with access to detailed nutrition information so they can make informed choices that fit their dietary and lifestyle preferences.

“We understand that our guests have individual dietary needs, and as part of our Have It Your Way brand promise, Burger King Corp. offers menu items for individuals with gluten sensitivity,” says Cindy Syracuse, senior director of cultural marketing for Burger King Corp. “With our Gluten-Sensitive list, we’re making it easier for our guests to identify these choices.”

The Gluten-Sensitive list and other nutrition resources, including detailed nutrition facts, meal planning tools, and information about allergens for all U.S. menu items, are available online as well. Some examples of Burger King menu items in the U.S. that do not contain wheat, barley, oats, or rye include BK Fresh Apple Fries with low-fat caramel dipping sauce; all beef patties; Egg Omelet; French Fries; Hershey’s Fat Free Milk; side salad (no croutons) with Ken’s Honey Mustard, Light Italian, or Ranch dressing; and the Tendergrill Chicken Breast Filet.

In addition, under BK Positive Steps in nutrition, Burger King identified more than 350 meal combinations that provide 650 calories or less—approximately one-third of a daily 2,000 calorie diet. Examples of these meal combinations are featured on tray liners, queue signs, and window decals at participating Burger King restaurants nationwide, as well as available online. The company also requires that all Burger King restaurants in the U.S. feature a detailed nutrition poster in a visible and prominent location near the counter, and make nutrition brochures available for guests.