Industry News | January 25, 2010

Goel Management And Freshii Team Up

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Goel Management, franchisee of 12 Baja Fresh restaurants, Verizon Wireless retail stores as well as various real estate holdings, has purchased the master franchise rights for Freshii for the entire Baltimore MSA.

Additionally, Goel Management owns the master franchise rights for Freshii for the Philadelphia MSA with plans to open more than 30 restaurants.

The wildly successful fast-casual concept is known for its modern, hip vibe and convenient, healthy, and delicious meals and snacks. There are currently 16 units in Chicago and Toronto, several new restaurants currently under construction, and an additional 200 units in varying stages of development in the U.S. (Washington, DC; Denver; Orange County, California; Los Angeles; Houston; Manhattan, New York; and Philadelphia) and internationally in Canada, the United Arab Emirates, and Austria.

"Freshii start up costs are half of anything else I've seen with similar volumes," says Sumeet Goel, CEO of Goel Management. "The concept is surprisingly simple to operate with lower food and labor costs, great food, the ability to expand in traditional and non-traditional locations, and I think Freshii is the perfect fit for Baltimore."

"Sumeet is our target franchisee - a successful, large, multi-unit franchisee of another high-volume restaurant franchise that is looking to expand his portfolio with a non-competing concept," says Matthew Corrin, CEO of Freshii. "Sumeet embodies the Freshii culture - 26 years young, completely self-made, ambitious, living the American Dream, and wants to build a meaningful empire for himself."