Industry News | October 14, 2013
Gold Star Chili Scores TD with Annual Fundraiser
For the second year in a row, Gold Star Chili, The Flavor of Cincinnati and Official Chili of the Cincinnati Bengals, announced a promotion and partnership with the Andy & Jordan Dalton Foundation to support children’s causes in the Greater Cincinnati area. From October 14 through November 25, a portion of the proceeds from the purchase of Gold Star Chili Cincinnati-style 3, 4, and 5-ways will be donated to the foundation. Gold Star’s goal is to donate $20,000 to the foundation, doubling its 2012 contribution.
Andy Dalton, All Pro quarterback for the Cincinnati Bengals established The Andy & Jordan Dalton Foundation, a non-profit organization in 2011. The primary focus of the foundation is to provide seriously ill and physically challenged children throughout Greater Cincinnati with daily support and life changing experiences. The foundation’s goal is to touch the lives of more than 50,000 children by 2014. The foundation currently is engaged with four major initiatives, including the Hub, which will provide patients and their families with access to entertainment and educational resources. The foundation also runs Date Night, which will provide 100 families of chronically ill or special-needs children with a break where parents can focus on strengthening their marriage. On a Monday evening, parents will be invited to drop their children off at the Hilton Downtown for an evening hosted by Andy & Jordan. The evenings' activities will include music and entertainment, face painting, Wii gaming, a photography booth, an ice cream sundae bar, cookie decorating stations, and more. Parents will participate in an all-expense-paid private dinner date night downtown.
The King for a Day program will provide families of severely/chronically ill-children or special-needs children with an all-expense-paid dream day at Kings Island Theme Park. Each attendee will get a free Fast Lane Pass, snack vouchers, and Andy Dalton t-shirts. All guests will be invited to join Andy & Jordan in Kings Island’s Private Picnic area for lunch.
Lastly, the Pass it On program provides medical equipment to families with severely/chronically ill-children or special-needs children who are financially in need.
“As the Official Chili of the Cincinnati Bengals as well as for Cincinnati Children’s Hospital Medical Center, the partnership with the Andy and Jordan Dalton Foundation is a natural fit,” says Charlie Howard, vice president of marketing and brand development for Gold Star Chili. “There is great synergy between our two organizations with the mutual goal of providing assistance to Greater Cincinnati kids and their families at a time when they need it the most.”
The 3, 4, and 5-Way promotion is one way that Gold Star Chili supports the Andy & Jordan Dalton Foundation. Life-size cutouts of Andy Dalton used to promote the partnership Gold Star restaurants will be collected and given to the Foundation to raffle off as a fundraiser. Additionally, the Gold Star Chilimobile, in partnership with the Christian Moerlein Brewing Company’s Hudepohl 14-k brand, will serve food and drinks at a Cincinnati Bengals tailgate hosted by Jordan Dalton at Paul Brown Stadium before the Bengals home game against the Cleveland Browns on November 17.
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