Industry News | March 20, 2003

Gordon-Biersch Taps Seattle's Best Coffee

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Seattle Coffee Company, parent company of Seattle's Best Coffee, announced today that Gordon Biersch Brewery Restaurant Group will serve Seattle's Best Coffee exclusively at all Gordon Biersch Brewery Restaurant Group locations across the country.

"SBC is committed to creating a superb coffee experience just as Gordon Biersch creates fine, fresh beers and terrific food," said Steve Schickler, president of Seattle Coffee Company. "The synergies between our two companies are amazingly similar, and we are thrilled that Gordon Biersch has selected our coffee for its customers."

"SBC is a key component in our new premium beverage program designed to include only beverages that meet the same quality standards we set for our lagers and food," said Rob Gentry, vice-president of brewing operations for Gordon Biersch. "We've already begun serving SBC in our restaurants, and our staff and customers are thrilled! We believe our customers will be pleased with our new premium beverage program, and Gordon Biersch is looking forward to a long relationship with SBC."

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