Global Franchise Group, the strategic brand management company, is pleased to announce its partnership with The Leukemia & Lymphoma Society (LLS) for fundraising efforts beginning on August 1-September 30. The company has set a goal of raising $200,000 during its partnership period.

The Global Franchise Group family of brands includes Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Pretzelmaker. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group.   

"We are honored to be partnering with the world's largest voluntary health agency: The Leukemia & Lymphoma Society," says Chris Dull, president and CEO of GFG Management, LLC. "By setting a goal of $200,000, we are helping to make a difference in the lives of so many patients and their families. We look forward to supporting LLS and furthering their important life-changing research."

LLS is a charity with the goal of curing leukemia, lymphoma, Hodgkin's disease, and myeloma while improving the quality of life for patients and their families. With more than 61 chapters in the United States and Canada, this organization has been instrumental in funding blood cancer research, raising more than $814 million since 1949 and raising $76 million in 2011 alone. Through a variety of activations including the Light the Night Walk, LLS has continued to improve the lives of those suffering from these diseases and their loved ones.

Through its company-wide initiative, Global Franchise Group is encouraging its customers to visit stores and purchase paper balloon icons as a donation to LLS to help fund cancer research and patient services. In addition to the paper balloon icon program, Global Franchise Group will participate in Light The Night Walks throughout the country. The Light The Night Walk is LLS's evening walk campaign held in communities nationwide each fall to honor and commemorate lives touched by cancer and raise funds to support blood cancer research and help patients and their families.

"We look forward to adding Global Franchise Group to our support team in the fight to cure leukemia, lymphoma, Hodgkin's disease, and myeloma," says Kaye Skonieczny, senior national director, partnership development from LLS. "Their donation goal of $200,000 is very generous and will help us continue to fund research and provide care for those in need."