Industry News | February 9, 2009

Great American Cookies Rolls Out Facebook App

As social networking sites continue to reinvent how people around the globe meet and communicate, iconic brand Great American Cookies has created a new way for friends a world apart to share an electronic message through a virtual version of one company’s signature Cookie Cakes.

Thanks to the just-launched “Cookie Cake Creator” application on Facebook (www.facebook.com), users can create a one-of-a-kind digital Cookie Cake, customized with frosted artwork and text, and send it to as many online friends as they like.

“Great American Cookies’ Cookie Cakes have helped guests celebrate special days and events for more than three decades,” says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, Inc. “Our new Facebook application is simply a new way for people to share a moment of joy with a customized digital Cookie Cake.”

Facebook users can access the new Cookie Cake Creator application by visiting http://apps.facebook.com/american_cookie/ or by clicking on the Cookie Creator icon on Great American Cookies’ Facebook fan page.

The Cookie Cake Creator application is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands, Inc. and is a follow-up component to Great American Cookies’ Facebook fan page, which launched in 2008.