Industry News | February 23, 2010

Great American Cookies Unleashes a Double Doozie

Great American Cookies announced that it is celebrating one of the brand’s signature creations this spring—the Double Doozie. A Double Doozie is two cookies sandwiched around a layer of white icing and is a customer favorite.

During the celebration, Great American Cookies is encouraging customers to “Tweet” for a chance to win a $100 American Express gift card. To enter the sweepstakes, customers must follow Great American Cookies and include a special hashtag (#doubledoozie) with their Twitter posts. The sweepstakes, which is underway, ends April 4, with winners selected at random each Monday throughout the giveaway and the final winner being selected on April 5. The sweepstakes is supported by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

Great American Cookies will also highlight all Double Doozie varieties in store by offering a “Buy 3 Double Doozies, Get 1 Free” deal at participating locations. Additional varieties of the product include Double Doozie Big Bites, Cookie Cakes, and Cookie Cakes By-the-Slice.