Industry News | March 26, 2010

Great Steak Product Gets A Little Cheesier

The Great Steak & Potato Company has just revolutionized its famed sandwich with the addition of an all-American snack: macaroni and cheese. The Philly Mac & Cheesesteak is now available at Great Steak locations nationwide.

Great Steak’s new Philly Mac & Cheesesteak concept combines two complementary, savory taste profiles. Using the original Philly Cheesesteak recipe made with top-quality sirloin steak and grilled onions, the sandwich becomes different with the addition of macaroni and cheese in freshly baked bread. The Philly Mac & Cheesesteak will be available starting March 29 through October 10, as a 7-inch sandwich for $5.10 or a 12-inch sandwich for $7.99. Prices may vary per region.

In addition to the new cheesesteak, guests can also order a side of macaroni and cheese or have it served on top of Great Steak’s famed baked potatoes.

"Fortunately Great Steak’s Original Philly Cheesesteak recipe and ingredients serve as a delicious foundation for innovation, making it easy to develop new menu items that will entice and excite our loyal guests," says Maggie Fearnow, marketing director of Great Steak. "The new sandwich has the essential cheese attribute of a traditional Cheesesteak but with a twist, making Great Steak’s menu even more comforting."

In addition to this new product introduction, the Great Steak brand has also unveiled an entirely new look including a logo that features an updated version of the original Great Steak font, along with a mural that pays tribute to the cheesesteak’s American heritage with illustrations of famous American landmarks.

Alongside these branding elements, Great Steak has introduced updated packaging, an all-new Web site, and updated menuboards. New menuboards and store design elements will be optional for restaurant owners to purchase, while all locations are now receiving new packaging items including, cups, sandwich wrappers, fry containers, and to-go bags.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.