Industry News | August 9, 2012
Green Burrito Adds Torta Sandwiches to Menu
Carl’s Jr. announced a new addition to its Green Burrito menu of delicious Mexican cuisine with Charbroiled Chicken and Steak Torta Sandwiches.
Inspired by a Mexican food favorite, the new Tortas feature a choice of charbroiled chicken or steak, guacamole, pinto beans, shredded cheese, hot sauce, tomato, and shredded lettuce, served on a Mexican-style Telera roll.
The Charbroiled Chicken and Steak Torta Sandwiches are available now at all dual-branded Carl’s Jr./Green Burrito restaurants.
“With the introduction of the Charbroiled Chicken and Steak Tortas, we bring the same authentic menu items found in Mexican restaurants to our guests,” says Brad Haley, CMO of parent company CKE Restaurants, Inc. “The familiar flavors of marinated, charbroiled chicken and steak, beans, and freshly prepared guacamole taste even better on a classic Mexican-style Telera roll, and offers the convenience of a sandwich that’s easy to eat on the go.”
The Charbroiled Chicken Torta is available as an entrée for $3.29 and the Charbroiled Steak Torta is priced at $3.89.
The new Tortas are also available as combos with chips or fries and soft drinks.
The introduction of the premium Charbroiled Chicken and Steak Tortas follows the restaurant chain’s unveiling of a more contemporary Green Burrito logo and redesigned menuboards to reflect its more authentic food offerings earlier this year.
The refreshed look is part of an overall strategy by CKE Restaurants to continue to increase the penetration of the dual-branded concept, currently approaching half of all domestic Carl’s Jr. locations, and to further enhance guest satisfaction.
Carl’s Jr. became one of the first major chains to embrace the dual-branding concept for quick-service restaurants, opening the first dual-branded Carl’s Jr./Green Burrito restaurant in Carson, California, in 1994. The Green Burrito chain was subsequently acquired by CKE in 2001.
“Carl’s Jr. founder Carl Karcher believed that adding Mexican favorites to Carl’s Jr.’s established menu of premium-quality burgers would satisfy multiple cravings, and he was right,” Haley says. “With more than 550 Green Burritos now serving authentic Mexican flavors within Carl’s Jr. locations, dual-branding has been very successful for Carl’s Jr., and the introduction of Charbroiled Chicken and Steak Tortas will help to continue that success well into the future.”
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