Industry News | September 15, 2008

Grilled Chicken Tortilla Roll Comes to El Pollo Loco

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Over the weekend El Pollo Loco’s introduced its new Grilled Chicken Tortilla Roll.

The new menu item combines natural, citrus-marinated, flame-grilled chicken with melted Jack and cheddar cheeses rolled in a large flour tortilla and grilled to perfection. It is served with a choice of dipping sauces--avocado salsa, creamy cilantro, or queso sauce--and is offered for $1.99. “Despite their increasingly demanding schedules, people today want far more than fast food,” says Karen Eadon, chief marketing officer for El Pollo Loco. “They seek bold flavor, great value, and the opportunity to customize menu selections to their individual tastes. El Pollo Loco’s new Grilled Chicken Tortilla Roll delivers on all accounts and is served with a choice of dipping sauce from three signature recipes available only at El Pollo Loco.”