Industry News | October 10, 2011

Group Formed to Manage Second Largest Bakery-Café

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Recognized as the second largest bakery-café company worldwide, French-based Groupe Le Duff has announced the creation of Le Duff America to manage its North American café brands, which includes la Madeleine Country French Café, Bruegger’s Bagels, Timothy’s World Coffee, and Brioche Dorée. 

The new organization will allow its North American brands to combine their expertise, maximize synergies, and position them for future growth. Le Duff America will serve as the umbrella organization and provide overall expertise and support in areas such as human resources, purchasing, finance, franchise development, and real estate, allowing the bakery-cafés to focus on delivering an extraordinary experience for their guests.

In addition, Le Duff America also named its new leadership team, which will be led by co-CEOs Claude Bergeron and Jim Greco. Members of the new executive team include:

  • Claude Bergeron, chairman and co-chief executive officer: Bergeron has been serving as the chairman and CEO for Groupe Le Duff’s American operations, and will shareresponsibility for the strategic direction of Le Duff America with Greco. In this new role, Bergeron will oversee operations, product development, marketing, finance, IT, human resources, and legal aspects of the company.
  • Jim Greco, co-chief executive officer: Greco previously served as the CEO for Bruegger’s. In his new role, Greco will oversee purchasing, franchising, and real estate.
  • Phil Costner, president/chief operating officer of la Madeleineand chief brand strategy officer of LDA: Costner has a dual role of executing a multi-brand strategy across all of the bakery-café concepts for Le Duff America, while also leading la Madeleine as president and chief operating officer.
  • Mike Clock, chief financial officer: Clock will continue to serve as CFO for la Madeleine, and has also been appointed CFO for Le Duff America.
  • Harry Martin, chief administrative officer and general counsel: Martin will continue his role as general counsel for la Madeleine, and has also been appointed as CAO and general counsel for Le Duff America and its subsidiaries. 
  • Scott Berkman, chief purchasing officer: Berkman, who was the vice president of purchasing, manufacturing, and distribution at Bruegger's, has been appointed as the CPO for Le Duff America.
  • David Austin, president of Bruegger’s: Austin will continue as president of Bruegger’s.
  • Jeff Dillon, vice president: As a vice president, Dillon will oversee Le Duff America’s Canadian Threecaf brands.

“The creation of this vibrant new organization will combine the deep expertise of Groupe Le Duff and these incredible brands, strengthening our leadership in North America’s bakery-café segment and, most importantly, delivering an enhanced experience for our guests,” Bergeron says. “I’m pleased to have Jim Greco by my side as we take Le Duff America and its brands to the next level.”

“I’m excited to have the opportunity to lead Le Duff America in partnership with Claude Bergeron and bring together the strengths of Bruegger’s, la Madeleine, Timothy’s World Coffee, and Brioche Dorée,” Greco says. “Through this strategic move, we can maximize synergistic opportunities and be better positioned for future growth. We see the largest growth potential in franchising. We just launched la Madeleine’s franchise program, and we plan to franchise all of our brands across North America.”