Industry News | May 15, 2012
Groupon Rewards Launches for Businesses Nationwide
Groupon announced the nationwide launch of Groupon Rewards, an easy-to-use loyalty program for merchants that enables them to offer customers special Rewards for repeat business.
After a successful pilot program in Philadelphia, Groupon Rewards is now open to U.S. merchants, regardless of whether the business has previously run a Groupon deal.
Groupon Rewards stimulates repeat business and customer loyalty for merchants, without the hassles of check-ins, extra apps, key fobs, or punch cards. Consumers automatically earn Rewards just by using any major credit card saved in their Groupon profile when they eat, shop, and explore their favorite local spots.
Once a customer spends an amount pre-determined by the merchant, a Reward is unlocked to use during a future visit. Rewards works seamlessly with merchants’ existing point-of-sale systems, allowing business owners to avoid expensive upfront investments and focus on operations as usual while Groupon does the work.
"We believe this is the easiest Rewards program in the world for both merchants and consumers,” says Jay Hoffmann, general manager, Groupon Rewards.
“Merchants can leverage the power of Groupon’s active customer base to launch a loyalty program with real impact, using the systems they already have in place. And thanks to the scale of Groupon’s network of high quality local businesses, consumers can enjoy increased savings from a wide variety of merchants in their backyard and all over the U.S."
“Groupon Rewards helps us convert more of our clientele into regular, long-term customers,” says Randy Currie, owner of five Currie Day Spas in the Philadelphia area. “We find the program very easy to use, and the data we receive back helps us better understand consumer purchase behavior and the overall effectiveness of our marketing campaigns.”
Preliminary data points to Groupon Rewards customers becoming even more loyal than organically acquired customers, further stimulating business for merchants.
In addition, merchants can access detailed analytics within the Merchant Center on Groupon.com, which encompasses customer spend history, frequency of visits and the number of Rewards earned and redeemed.
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