Industry News | May 4, 2012

GrubHub Launches In-Restaurant Tablet Technology

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GrubHub, the nation’s leading online and mobile food ordering service, today announced the release of its new OrderHub tablet technology for restaurants.

Since its founding, GrubHub has generated hundreds of millions of dollars in orders for restaurants by utilizing restaurant’s traditional in-house technology to transmit and confirm orders: the fax and phone. Through a process developed by GrubHub, orders are faxed to restaurants, and restaurants confirm they have received orders through an automated phone service.

OrderHub, an Android native app housed on a dedicated tablet, reduces the time restaurants spend confirming orders by more than 80 percent and allows restaurants to provide more accurate, real-time delivery estimates to diners.

With the new OrderHub technology, GrubHub instantaneously pushes orders to restaurants through the app, and restaurants confirm the order with a few simple taps.

“While the fax and phone process has always worked well for our restaurants, this technology really takes us to the next level,” says Matt Maloney, GrubHub co-founder and CEO. “OrderHub allows restaurants to spend more time preparing food instead of taking orders.”

Since 2004, GrubHub has helped restaurants embrace new technology and dedicated considerable resources toward streamlining the ordering process. One such investment was GrubHub’s August 2011 acquisition of food-ordering app FanGo.

“Since the acquisition of FanGo, GrubHub has conducted hundreds of hours of research to ensure that OrderHub addressed restaurants’ needs. This is such a groundbreaking product, and we’ve only begun to tap into its potential,” Maloney says.

Approximately 400 OrderHubs are deployed in the Chicago market, and GrubHub plans on rolling out thousands of OrderHub tablets to its network of more than 13,000 restaurants in more than 300 cities by the end of the year.