Industry News | February 2, 2010

Häagen-Dazs Says 'Thank You'

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Häagen-Dazs announced its “Thank You Game,” which will give away nearly $300,000 worth of free food, beverages, and discount offers during a promotion that runs through the end of February in Häagen-Dazs Shops.

“We couldn’t think of a better way to show our appreciation to our customers for keeping a special place in their hearts for Häagen-Dazs,” says Dawn Uremovich, president of Häagen-Dazs Shops. “What makes this a ton of fun is that there are so many thank yous to go around. We’re thanking our customers and they’ll want to thank us when we open their thank-you cards.”

When customers make a purchase at participating Häagen-Dazs Shops nationwide they will receive a thank you card, which cannot be opened until their next visit to the store. Customers will give their unopened card to a Häagen-Dazs crew member when they make their next visit. Crew members will open it to reveal a prize inside. Everyone with a card is a winner.

“Whether visiting for the first time or the 100th, we’re thanking those who make Häagen-Dazs part of their lives,” Uremovich says.

An array of prizes available includes free second scoops of ice cream and free Dazzler desserts, while supplies last.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.