Industry News | February 5, 2010

Häagen-Dazs Unveiling the Classics

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Häagen-Dazs Shops are testing a new line called the Classic Two Scoop Sundaes. Each of the three sundaes in Häagen-Dazs’ new Classic collection is available for the price of $3.99. Now through the end of February, the three frozen sundae desserts are being tested in 18 shops throughout Arizona, California, Florida, and New York.

“The Classics are recipes inspired by traditional ice cream sundaes,” says Dawn Uremovich, president of Häagen–Dazs Shops. “We’ve taken the original hot fudge sundae and recreated it with a modern twist. The line is a perfect alternative for consumers looking to elevate a more traditional ice cream experience.”

The collection includes: Midnight Classic, made with the new Midnight Cookies and Cream ice cream flavor, and topped with hot fudge, crushed chocolate cookies, and whipped cream; Raspberry Classic, featuring Raspberry Sorbet and chocolate puffs topped with hot fudge and whipped cream; and Coffee Classic, with coffee ice cream and chopped and caramelized hazelnuts topped with hot fudge and whipped cream.

“As the world quickly transitions to a life of social media, we want to be on the forefront of customer service and communication,” Uremovich says. “We value customer feedback and engagement when deciding on new shop recipes, so it seemed obvious to launch discussions about new products through social media, where customers’ opinions can influence desserts featured in Häagen–Dazs shops across the country.”