Industry News | March 20, 2001

Hamburger Hamlet's Guests Taste New Menu

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The Hamlet Group, Inc., a subsidiary of Prandium, Inc. (OTC Bulletin Board: PDIM), announced today the system-wide roll-out of the new spring edition of its "Hamlet at Night'' dinner menu for its Hamburger Hamlet restaurant chain. The "Hamlet at Night'' dinner menu was originally created to augment the existing menu with entrees that are targeted to capture an increased share of available dinner sales. Its increasing popularity led Hamlet's chefs to create a fresh new line up of entrees. The new "Hamlet at Night'' menu is available after 5 p.m. everyday at all Hamburger Hamlet locations.

The new "Hamlet at Night'' menu includes a number of new entrees featuring chicken prepared in a variety of ways. Grilled Chicken Pesto Linguini, prepared in a creamy white pesto sauce, is accented with sauteed yellow squash, sun-dried tomatoes and mushrooms and served with garlic herb toast. The new Thai Chicken plate features grilled chicken basted with a spicy peanut sauce over white rice and garnished with fresh cucumber salad and crispy Asian noodles. For those guests desiring a taste of south of the border, Hamlet has created a Sizzlin' Fajita Combo Platter. A combination of steak, chicken and shrimp are basted with chipotle seasoning and served with mixed Santa Fe grilled vegetables and warm flour tortillas, fresh guacamole and pico de gallo salsa. The fourth new entree is a lightly blackened Mahi Mahi fish sauteed with a tasty apple pecan sauce and served with steamed white rice pilaf and julienned vegetables. As an appetizer, Hamburger Hamlet unveils its new Asian Pacific Lettuce Wraps with lightly battered tempura chicken and three different dipping sauces.

"Our dinner business continues to grow and we are excited to introduce these tasty new contemporary items for our guests,'' commented Jennifer Maloney, vice president of marketing for Hamburger Hamlet. ``Any one of these new items, plus our new Caramel Banana Sundae Dessert, is destined to make for a memorable dining experience.''

Renowned for its gourmet burgers and signature soups including Lobster Bisque and Onion Soup Fondue, Hamburger Hamlet is a full service casual dining restaurant that delivers a tasty alternative for consumers. Other menu selections include a variety of appetizers, soups and chili, sandwiches, salads, chicken, seafood, pasta dishes, and desserts.

In 1950, Marilyn and Harry Lewis opened the first Hamburger Hamlet on Sunset Blvd. in Hollywood, California. The restaurant was a dream come true for both of them. The venture combined his love for Shakespeare (hence the name, Hamlet) and her love of entertaining. The first menu included gourmet hamburgers, signature soups, and decadent desserts, many of which are still on the menu today. Hamburger Hamlet currently serves over 3 million guests annually in 14 locations.