Industry News | January 12, 2010

Handcrafted Oatmeal Launched at Caribou

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Caribou Coffee announced the launch of handcrafted oatmeal in participating locations. Each bowl includes 9–17 grams of protein, depending on the variety and flavor combination.

The coffee retailer will sell two varieties, one made with seven grains and the other an oatmeal blend. Once customers pick the variety, they can choose between five flavors: Classic, Apple Cinnamon, Cranberry Orange, Maple Brown Sugar Crunch, and Very Berry. Caribou Coffee’s oatmeal contains zero grams of cholesterol, and the toppings have less than 10 milligrams of cholesterol. Plus, studies have also shown that eating oatmeal regularly lowers LDL—so-called bad cholesterol—which may reduce the risk of heart disease. Caribou Coffee’s oatmeal also provides a significant source of fiber. For example, a serving of the Very Berry oatmeal made with the seven-grain blend provides 40 percent of a day’s recommended dietary fiber and 17 grams of protein.

“As we enhance our menu offerings, we’re very conscious of the fact that Caribou guests are looking for something quick that’s also wholesome,” says Alfredo Martel, Caribou Coffee senior vice president of marketing. “We’re here to help them start their day on the right foot by offering a warm, satisfying breakfast and delicious, premium coffee.”



Caribou employees will prepare each bowl of oatmeal with soy, skim, or 2 percent milk. Guests can also make their own flavor combinations by choosing up to three toppings, including apple cinnamon, strawberry compote, orange compote, dried cranberries, golden raisins, almonds, maple syrup, and maple brown sugar crunch. 



As part of the new oatmeal launch, Caribou Coffee is offering two pairing specials. For $3.49, guests can choose any oatmeal along with a medium coffee. For $4.99, guests can get any oatmeal along with a medium latte.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.