Industry News | December 5, 2008

Happy Chinese New Year from Panda Express

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Panda Express shares the history, good fortune, and delicious dining traditions of Chinese New Year and kicks off the 2009 holiday by bringing back a special menu item for a limited time only--spicy Firecracker Chicken. The Chinese New Year entrée features strips of marinated chicken breast; crisp red, green, and yellow bell peppers; sliced onions and red chili peppers all cooked in a wok with Panda’s original firecracker sauce.

Firecracker Chicken will be available in all Panda Express locations nationwide from Jan. 21 – Feb. 24, and will be on the restaurant’s catering menu for hosting Chinese New Year festivities. The Year of the Ox, a 15-day-long celebration following the Chinese lunar calendar will begin on Jan. 26 and end on Feb. 9.

“Chinese New Year is a 15-day celebration that begins with a New Year’s Eve feast in which the ingredients carry special symbolic meaning,” says Executive Chef Andy Kao. “Firecracker Chicken is created with chicken because it represents prosperity and happiness while firecrackers are a traditional part of New Year’s celebrations. According to Chinese folklore, Nian, a man-eating beast came into towns in search of people to feast upon. People used bright red decorations and firecrackers to scare Nian away to have a safe new year.”

Highly skilled Panda Express chefs will demonstrate “wokking,” the ancient Chinese art of wok cooking, teach chopsticks mastering and share Chinese culture and New Year’s traditions to television outlets across the nation. Viewers will learn how to take part in the festivities and make Firecracker Chicken at home.

Panda Express will implement a nationwide elementary school program for grades second through fourth with a lesson curriculum designed to teach children about the rich cultural history and modern customs surrounding Chinese New Year. Lesson plans will include: Visiting the Village Market Activity, Year of the Ox Fact Sheet, Tangram (7-piece puzzle) Activity, Lai See (or monetary gift in a red envelope) Fact Sheet and other free goodies from Panda Express.