Industry News | October 11, 2007

Hard Rock To Serve S&D Coffee

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Today, national coffee roaster S&D Coffee announced it will supply products from its Buffalo & Spring Coffees of Distinction(TM) line to Hard Rock Café, which counts among its dining establishments more than 121 Hard Rock Café's in over 40 countries. Hard Rock Café will be serving Buffalo & Spring Fair Trade Certified(TM) organic coffees, Earth Song and Earth Song Decaf, to their guests. In addition, Hard Rock Café will serve S&D's iced tea products.

Hard Rock Café selected S&D Coffee's products in efforts to align the restaurant chain's "Save the Planet” initiative with a selection of Fair Trade Certified(TM) coffees it could offer to its customers. Earth Song and Earth Song Decaf are both Fair-Trade Certified(TM) coffees, meaning that the beans are grown based on principles of sustainable growth and that workers receive a higher portion of the profits from the sale of the beans they grow and harvest. And, as part of the Buffalo & Spring line, S&D's Earth Song blends help support Coffee Kids®, an international organization whose mission is to improve the quality of life for children and families who live in coffee-growing communities around the world.

"Since 1971, Hard Rock Cafe has worked to support global environmental causes. We wanted our customers to be part of our 'Save the Planet' initiative while enjoying top-quality coffee,” said Mike Wrinkler, Hard Rock Café executive chef. "S&D Coffee's Buffalo & Spring line offers our customers coffee with wonderful taste, and S&D's commitment to Fair Trade and worthwhile organizations such as Coffee Kids made them a natural partner for us.”

The Buffalo & Spring line was launched in 2006 to help high-end hotels/resorts, colleges/universities and finer restaurants satisfy the more sophisticated tastes of consumers accustomed to buying premium coffee in a retail setting. Both Earth Song and Earth Song Decaf are mild roast coffees with medium body.

"We are thrilled that a recognized, worldwide brand such as Hard Rock Café has selected S&D Coffee as a supplier and Buffalo & Spring coffees to meet the needs of their customers,” said Artie Shultz, S&D Coffee national account manager. "Their positive reputation and leadership in the area of corporate philanthropy and social responsibility puts us in very good company.”